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Beachside Realty Group was founded on a simple belief:
Business success should not only be measured by financial results, but also by the positive impact those results have on others.
Founder and Broker Rick Colson built the company around the mindset of:
“Look, See, and Do Something About It.”
A commitment to recognize problems, step forward with courage, and help create meaningful solutions through business, leadership, service, and faith.
Rick Colson’s philosophy was shaped early in life by two extraordinary mentors in winning: his father, Gary Colson, a Hall of Fame basketball coach with more than 500 career victories, and longtime family friend Jerry West, the legendary NBA champion, executive, and symbol of excellence known worldwide as “The Logo.”
Both men lived by a similar standard:
That philosophy became the foundation of Beachside Realty Group.
In real estate — especially within coastal and luxury properties — winning means serving clients with preparation, strategy, discipline, creativity, and relentless effort. Whether repositioning a luxury property that failed to sell, identifying the right buyer, or guiding families through complex transactions, Beachside Realty Group approaches every opportunity with competitive focus and long-term vision.
But the mission extends far beyond real estate.
Beachside Realty Group believes success carries a responsibility to give back, build a legacy, and help strengthen future generations — especially orphans, widows, and the parentless generation.
The company proudly supports missions, including vetted non-profits
Mercy Warehouse https://www.mercywarehouse.com/
A.C. Green Youth Foundation https://www.acgreen.com/
These missions focus on:
Beachside Realty Group strives to operate with integrity, discipline, humility, and respect in every client relationship, recognizing that true success is most meaningful when it helps others move forward.
At its core, the mission is simple:
Work hard.
Win the day.
"Look, see, and do something about it."
Build legacy.
Serve others well.
Help people move forward. Rick Colson Broker & Founder — Beachside Realty Group California Broker License DRE #01799125📞 949-322-4567 BeachsideRealtyGroup.com Instagram - https://www.instagram.com/beachsiderealtygroup/ Yelp https://www.yelp.com/biz/beachside-realty-group-idyllwild