Real Estate Office - Home Realty - Real estate Dream Homes
Expert real estate services for buyers and sellers.
Your Partner in Real Estate
Google Reviews
Google reviews here https://rb.gy/hmxzo
"I’ve known Rick for over a decade, and, during that time, he has consistently demonstrated his skill and dedication as a Realtor. Rick takes the time to listen to his client's needs and concerns, and he goes above and beyond to ensure that they are satisfied with the outcome, Rick is simply a great person. Through some of the most challenging times for the Southern California real estate market, Rick has remained steadfast in his efforts to help his clients achieve their goals. What sets Rick apart from other Realtors is his genuine care for his clients. He is kind, compassionate, and always willing to lend a helping hand.
Derik N. Lewis, ESQ
Lawyers Realty Group Ca. #1 Real Estate Attorney
I’ve known Rick for over 45 years and I find him to be a very trustworthy person to help people with all types of Real Estate needs. He is also patient, and kind and loves to work selling homes from Santa Barbara, Malibu, and Orange County.
Jay Rubenstein
Compass Malibu #1 Real Estate Office
I have encountered many Real Estate brokers in my time, some good and some not so good, so hiring Rick to sell my home in Monarch Bay pushed the envelope further in so many ways, and all of them are good! His upbeat attitude is not forced, but a genuine reflection of his outlook on life, and his willingness to help me improve, clean & present the home in the best light, was over & above what I had expected. He had many ideas about the custom marketing of the property and employed an excellent photographer and even a drone for those eye-in-the-sky shots of my home. We had many open discussions on the pros & cons of various tactics, some of which were very intense, but through it all we maintained a great working relationship, which culminated in the sale of my home. Rick is passionate about his profession and has many fresh & interesting ideas on how to achieve set goals, so if you are looking for someone to represent you either selling or buying property, especially in the So County Coastal area, you would be hard-pressed to find someone better than Rick Colson, alias ‘Rick the Realtor’.
Monarch Bay | Terry Jones
Jack In The Box Owner (12 California locations)
35505 Beach Road, Dana Point
It's always interesting to see how agents successfully sell beachfront homes after being on the market for over a year with other brokerages. Our exposing this property with a proactive approach, including cold-calling billionaires, and promoting the property effectively, played a crucial role in achieving this sale. Competing with 53 other similar-priced homes in Orange County was a significant challenge, and our team's efforts made a difference.
Getting the property featured on the front cover of Dream magazine and subsequently promoting it worldwide was a strategic move we feel. This not only showcased the property's unique appeal but also attracted the attention of buyers from around the world. Such marketing and exposure make such a difference in a competitive real estate market.
It's an example of how persistence, strategic thinking, and effective marketing can lead to success in the real estate industry. outside of just using the MLS to market and sell your home.
Creative Approaches To Selling Beach Front Property
At Beachside Realty Group our boutique real estate office seeks to understand your home's unique selling points so we can tailor our marketing strategies accordingly.
- We understand the importance of maintaining confidentiality and privacy. Our team handles all transactions with the utmost discretion, ensuring that sensitive information remains confidential throughout the sales process.
- We carefully analyze the features and highlights of each property we list for sale. We identify the aspects that are most likely to appeal to buyers.
- We conduct thorough research on the demographics of potential buyers. This includes understanding their lifestyle preferences, desired locations, and specific property requirements.
- We leverage our extensive network of local and international partnerships to gain access to all sorts of buyer pools.
Real Estate Broker Family Office Specialist Beach Side Realty Group
#01799125
(949) 322-4567
GOOGLE REVIEWS https://rb.gy/vkw4y
YELP REVIEWS https://www.yelp.com/biz/beachside-realty-group-laguna-beach
Creative Approaches To Real Estate Sales
156 Monarch Bay Dr, Dana Point Sold
Beach Side Realty Group took a highly innovative and strategic approach to sell 156 Monarch Bay Dr, Dana Point. This property was on the market with other brokerages for over a year and the MLS did not work for them. Here's a breakdown of the key elements of target marketing that worked for us:
Identification of Underutilized Features: We identified an undermarketed feature of the property, the 6-car subterranean garage. Recognizing its potential value, we suggested enhancing it by offering to pay for newly epoxied garage floors and showing attention to detail and willingness to invest in marketing improvements. Creating a Unique Marketing Campaign: We leveraged the extraordinarily large garage as the centerpiece of a unique luxury car show during the open house. This event showcased the property and created a sense of exclusivity, attracting a specific targeted audience and diverse crowd. We feel this approach added a unique and memorable aspect to the property's marketing and sale. We found and represented the buyers as well. You’ll find that 97% of agents rely heavily on selling your home by using the MLS as the main source.
Strategic Use of Leverage: We were able to leverage another very interested buyer who had parents who live in Monarch Bay so it was a perfect competitive fit to bring the home into escrow for a close with backup buyers. Using our negotiation skills and ability to strategically manage buyer interactions, driving up the offer by $100,000.
Deep Understanding of the Target Market: So proud of my team for demonstrating a deep understanding of target marketing by organizing events that would appeal to potential buyers interested in luxury properties with unique features such as subterranean garages. This targeted approach attracted the right kind of attention to this particular property.
Beachside Realty Group's approach to selling 156 Monarch Bay Dr showcased our creativity, attention to detail, and a thorough understanding of the property's unique selling points and the preferences of potential buyers. Our innovative strategy played a significant role in successfully selling the property after it had been on the market for an extended period with other brokerages.
Broker, Owner (949) 322-4567 #01799125
Reasons why Beachside Realty Group stands apart from many of the big-name brokerages!
- We value integrity, honesty, respect, transparency, upfront articulation about each aspect of the real estate sale, and a local quick decision-making process.
- Outlining clear policies and procedures, ethics, and governance statements, demonstrates our commitment to ethical business practices.
- We excel at re-branding homes for sale and networking with hundreds of top agents that bring us, buyers, from outside the area. We implement a target marketing strategy using the property's unique features and identifying who may be the ideal family to purchase this home, and that's our outbound target market.
- We handle remodeling services, cleaning services, handyman services, packing, paring, estate sales, auctions, moving, and storage. We strive for a seamless transition for clients. Our comprehensive approach and commitment to providing a holistic experience, support clients not only in selling their homes but also in facilitating a smooth move to their new residences.
By combining traditional family values, an ethical approach, targeted marketing strategies, and comprehensive services, offers a unique value proposition to its clients. These distinguishing factors can attract clients who value integrity, personalized marketing approaches, and smooth and hassle-free real estate experiences.