Expert real estate services for buyers and sellers.
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"I’ve known Rick for over a decade, and, during that time, he has consistently demonstrated his skill and dedication as a Realtor. Rick takes the time to listen to his client's needs and concerns, and he goes above and beyond to ensure that they are satisfied with the outcome, Rick is simply a great person. Through some of the most challenging times for the Southern California real estate market, Rick has remained steadfast in his efforts to help his clients achieve their goals. What sets Rick apart from other Realtors is his genuine care for his clients. He is kind, compassionate, and always willing to lend a helping hand.
Derik N. Lewis, ESQ
I’ve known Rick for over 45 years and I find him to be a very trustworthy person to help people with all types of Real Estate needs. He is also patient, and kind and loves to work selling homes from Santa Barbara, Malibu, and Orange County.
I have encountered many Real Estate brokers in my time, some good and some not so good, so hiring Rick to sell my home in Monarch Bay pushed the envelope further in so many ways, and all of them are good! His upbeat attitude is not forced, but a genuine reflection of his outlook on life, and his willingness to help me improve, clean & present the home in the best light, was over & above what I had expected. He had many ideas about the custom marketing of the property and employed an excellent photographer and even a drone for those eye-in-the-sky shots of my home. We had many open discussions on the pros & cons of various tactics, some of which were very intense, but through it all we maintained a great working relationship, which culminated in the sale of my home. Rick is passionate about his profession and has many fresh & interesting ideas on how to achieve set goals, so if you are looking for someone to represent you either selling or buying property, especially in the So County Coastal area, you would be hard-pressed to find someone better than Rick Colson, alias ‘Rick the Realtor’.
Monarch Bay | Terry Jones
Jack In The Box Owner (12 California locations)
35505 Beach Road, Dana Point
It's always interesting to see how agents successfully sell beachfront homes after being on the market for over a year with other brokerages. Our exposing this property with a proactive approach, including cold-calling billionaires, and promoting the property effectively, played a crucial role in achieving this sale. Competing with 53 other similar-priced homes in Orange County was a significant challenge, and our team's efforts made a difference.
Getting the property featured on the front cover of Dream magazine and subsequently promoting it worldwide was a strategic move we feel. This not only showcased the property's unique appeal but also attracted the attention of buyers from around the world. Such marketing and exposure make such a difference in a competitive real estate market.
It's an example of how persistence, strategic thinking, and effective marketing can lead to success in the real estate industry. outside of just using the MLS to market and sell your home.
At Beachside Realty Group our boutique real estate office seeks to understand your home's unique selling points so we can tailor our marketing strategies accordingly.
Real Estate Broker Family Office Specialist Beach Side Realty Group
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156 Monarch Bay Dr, Dana Point Sold
Beach Side Realty Group took a highly innovative and strategic approach to sell 156 Monarch Bay Dr, Dana Point. This property was on the market with other brokerages for over a year and the MLS did not work for them. Here's a breakdown of the key elements of target marketing that worked for us:
Identification of Underutilized Features: We identified an undermarketed feature of the property, the 6-car subterranean garage. Recognizing its potential value, we suggested enhancing it by offering to pay for newly epoxied garage floors and showing attention to detail and willingness to invest in marketing improvements. Creating a Unique Marketing Campaign: We leveraged the extraordinarily large garage as the centerpiece of a unique luxury car show during the open house. This event showcased the property and created a sense of exclusivity, attracting a specific targeted audience and diverse crowd. We feel this approach added a unique and memorable aspect to the property's marketing and sale. We found and represented the buyers as well. You’ll find that 97% of agents rely heavily on selling your home by using the MLS as the main source.
Strategic Use of Leverage: We were able to leverage another very interested buyer who had parents who live in Monarch Bay so it was a perfect competitive fit to bring the home into escrow for a close with backup buyers. Using our negotiation skills and ability to strategically manage buyer interactions, driving up the offer by $100,000.
Deep Understanding of the Target Market: So proud of my team for demonstrating a deep understanding of target marketing by organizing events that would appeal to potential buyers interested in luxury properties with unique features such as subterranean garages. This targeted approach attracted the right kind of attention to this particular property.
Beachside Realty Group's approach to selling 156 Monarch Bay Dr showcased our creativity, attention to detail, and a thorough understanding of the property's unique selling points and the preferences of potential buyers. Our innovative strategy played a significant role in successfully selling the property after it had been on the market for an extended period with other brokerages.
Reasons why Beachside Realty Group stands apart from many of the big-name brokerages!
By combining traditional family values, an ethical approach, targeted marketing strategies, and comprehensive services, offers a unique value proposition to its clients. These distinguishing factors can attract clients who value integrity, personalized marketing approaches, and smooth and hassle-free real estate experiences.
Our upfront goal in Real Estate sales is to ensure that our creative skillset and due diligence match our customer's expectations. We emphasize bringing added value to every encounter by consistently mastering new skill sets and are dedicated to our growth and continuous improvement for the good of all. This mindset benefits our real estate office and family office community as we strive to deliver exceptional outcomes.
Our passion in Real Estate is to help families see all the options so they can make good decisions that last for generations.
Focusing on seeking wisdom through logic, reason, and deliberation with wise counsel, as well as our commitment to extraordinary creative solutions, establishes a solid foundation for ethical decision-making for our customer's best interest.