Sometimes, exposure is all a home needs to sell!
Engineered to Sell Sooner Structured to Protect Price
Homes sell faster and for more money when more qualified buyers are competing at the same time. Most listings never create that condition. Here’s what Beachside does differently:
- Beachside identifies the correct buyers by matching your home’s specific features to buyers with the capital and intent to close.
- Immediate Buyer Outreach—Not Passive Waiting For The Phone To Ring!
Instead of waiting for buyers to discover the listing, we identify the right buyer profiles and contact them directly. Demand is created early, when leverage is highest.
- MLS + Off-Market Exposure Working Together
MLS captures inbound interest. Our outbound calls bring in buyers who may never be searching online. More exposure to the right people equals more offers.
- Competition Drives Price and Terms
When multiple qualified buyers engage simultaneously, urgency increases. That competition is what produces stronger pricing, cleaner terms, and faster closings.
- Active Management Through Escrow
We don’t disappear once an offer is accepted. We manage momentum, communication, and buyer commitment to keep deals moving forward and closing on time.
Homes That Don't Sell Get Rebranded And Sold!
Nearly 50% of luxury properties fail to sell on their first—or even second—market attempt, most often due to poor positioning, misaligned pricing expectations, or passive, one-size-fits-all marketing.
Beachside Realty Group’s Residential Division specializes in rebranding, target marketing, and successfully selling luxury homes in the $3 million to $10 million range. We step in where traditional listings fall short—strategically repositioning the asset, correcting pricing narratives, and executing active, buyer-driven marketing designed to create urgency, not wait for it.Beachside focuses on correcting those mistakes. We step in when a home has become stagnant, rewrite the property’s story, reposition it against true market competition, and actively create buyer demand. Our process is designed to move “hard-to-sell” homes efficiently—protecting value and achieving top-dollar results without relying on hype or hope.
Gary Colson & Jerry West
For my dad, my greatest teacher in winning, and a lifelong mentor who reinforced it.
Through your example, I learned that discipline and repetition lead to the winning the day!.
One evening at Beachside Café in Santa Barbara, over the sundowner special—salmon, buttery garlic mashed potatoes, and asparagus—our family watched the sun dip into the Pacific before heading to watch UCSB face Pepperdine in volleyball. In that quiet moment, a simple question was asked: What should we name this new real estate company?
After two local brokers were unable to sell the Monarch Bay Drive home, our team rebranded and strategically marketed it to luxury car collectors, highlighting the six-car subterranean garage. The property entered escrow in just 62 days.
Emerald Bay Cove and Real Estate at its finest.
Upper Strand Homes in Dana Point are facing beautiful sunset views.
Beachside's happy customers!
Reviews
Kristen Z.Laguna Niguel, CA
Rick is an AMAZING Realtor. We have done dozens of transactions together and Rick is a person you can trust. He is ethical, knowledgeable and a super hard worker. We have worked on all sorts of transactions together, from short sales, to investment properties, to the luxury market. He really knows all facets of the business. I highly recommend Rick, to get you the results you are looking for.
Aubrey F. Laguna Beach, Ca Rick Rick Rick. Where do I even start? He's one of a kind. He was patient with us, listened to what we wanted, and found us everything he could! There was never any pressure from him. After working with him for one day, he knew what I would love or what I disliked about a home within minutes of us walking in to a showing, without me saying a word. He was quick yet thorough. If only there were more people like him around!!! We were also working with a cramped schedule, only being in town for two short days. He got us in to every single home we wanted to see AND it was a holiday weekend. We were also working on " toddler" time as we had our little boy with us while viewing homes. Rick was great. He included our child when he could tell he was getting bored, and he was a no BS guy yet very respectful. He didn't waste a minute of our time! Thank you Rick!!
Kris B.Irvine, CA
Rick is a one-of-a-kind Realtor. We done many deals together over the years and Rick Colson cares deeply for each of his clients and everything he does is for their benefit and best interest. I highly recommend the services of Rick Colson if you are looking to buy or sell Real Estate in Orange County!
S K.Tustin, CA
Rick has a huge heart for seniors and he seems to enjoy working with the elderly. He is very knowledgeable about the real estate market and has a great friendly personality! He also works with seniors on improving their memory and he is loves to help improve the quality of life for seniors that are home bound and looking for answers for socialization. We look forward to working with him to help seniors find solutions for Retirement Communities. Give him a call if you need to sell your house!!
Todd P. Mission Viejo, CA
Rick is all about serving the needs of others and helping wherever needed. I experienced this first hand, as a new agent, Rick was the first to reach out and provide useful advice and even a little informal training.
Parisa H.Laguna Niguel, CA
I had the pleasure of working with Rick Colson on a recent transaction that I was presenting the buyers. Rick is a very charming person that wants to resolve everything to the best interest of both parties. He is a great team player and makes the whole transaction a pleasant experience, I have been in business for over 14 years to this date and there are not that many professionals in our industry that will make the transaction a great experience, majority of them will make it hell. But Rick Colson is among the a few professionals that was a pleasure to work with, Thank you Rick for a smooth transaction.
D J. Irvine, CA
I have the honor of working with Rick as a preferred Broker of the senior living community I represent. He has great energy and a winning personality, which is great for the senior community! He services his clients with an all-inclusive move and relocation program. He is a one stop shop. As I have seen, he will fight for all his clients to get the highest possible price for their home. He is also great if you are moving a loved one to a senior living community as he is well versed in the psychological side of the move. Relocating to a community can be sometimes tough but, Rick and his transition team make it easy on you and your family.
Lawyers Realty Group Ca. #1 Real Estate Attorney in Ca.
Derik N. Lewis, ESQ
"I’ve known Rick for over a decade, and, during that time, he has consistently demonstrated his skill and dedication as a Realtor. Rick takes the time to listen to his client's needs and concerns, and he goes above and beyond to ensure that they are satisfied with the outcome, Rick is simply a great person. Through some of the most challenging times for the Southern California real estate market, Rick has remained steadfast in his efforts to help his clients achieve their goals. What sets Rick apart from other Realtors is his genuine care for his clients. He is kind, compassionate, and always willing to lend a helping hand.
Compass Malibu #1 Real Estate Office
Jay Rubenstein
I’ve known Rick for over 45 years and I find him to be a very trustworthy person to help people with all types of Real Estate needs. He is also patient, and kind and loves to work selling homes from Santa Barbara, Malibu, and Orange County.
Jack In The Box Owner (12 California
locations)
Monarch Bay | Terry Jones
I have encountered many Real Estate brokers in my time, some good and some not so good, so hiring Rick to sell my home in Monarch Bay pushed the envelope further in so many ways, and all of them are good! His upbeat attitude is not forced, but a genuine reflection of his outlook on life, and his willingness to help me improve, clean & present the home in the best light, was over & above what I had expected. He had many ideas about the custom marketing of the property and employed an excellent photographer and even a drone for those eye-in-the-sky shots of my home. We had many open discussions on the pros & cons of various tactics, some of which were very intense, but through it all we maintained a great working relationship, which culminated in the sale of my home. Rick is passionate about his profession and has many fresh & interesting ideas on how to achieve set goals, so if you are looking for someone to represent you either selling or buying property, especially in the So County Coastal area, you would be hard-pressed to find someone better than Rick Colson, alias ‘Rick the Realtor’.
Serving California
La Quinta - Dana Point - Malibu - Santa Barbara
La Quinta - Dana Point - Malibu - Santa Barbara