Rick Colson is a California real estate broker and founder of Beachside Realty Group, a luxury brokerage specializing in rebranding and selling high-end coastal homes.
In Southern California’s high-stakes luxury real estate market, where million-dollar deals are won or lost on strategy and timing, broker Rick Colson has built a reputation for doing what most agents can’t—selling homes that didn’t sell the first time. As the founder of Beachside Realty Group, Colson specializes in rebranding and repositioning high-value coastal properties, identifying the right buyers, and creating demand where others see stalled listings. Raised around legendary competitors like his father, Gary Colson, and NBA icon Jerry West, Colson approaches real estate the same way great athletes approach the game: prepare relentlessly, compete with confidence, and win the day.

Colson founded Beachside Realty Group to focus on a niche many brokerages overlook: luxury homes that failed to sell the first time. Specializing in coastal properties typically ranging from $3 million to $10 million, Beachside Realty Group is known for strategically repositioning listings, identifying the most likely buyer profile, and actively creating demand through direct outreach and targeted marketing rather than simply waiting for buyers to appear.

Earlier in his career, Colson was involved in initiating a $150 million real estate mandate involving a multi-unit property opportunity located near the Queen’s Palace. Through strategic networking with family offices during the COVID era, he introduced both the buyer and seller, demonstrating his ability to connect significant real estate opportunities with capital at the highest levels.

Instead of relying solely on the MLS, Colson focuses on identifying and directly reaching qualified buyers, investors, and brokers who already have the financial capacity to close. This proactive strategy is designed to generate competitive interest and stronger outcomes for sellers.

His experience spans luxury residential listings, coastal investment opportunities, and high-value advisory roles. Colson’s transactions and listings have included luxury homes across some of California’s most desirable coastal communities—including Laguna Beach, Dana Point, Monarch Bay, Malibu, Santa Barbara, and La Quinta—with select properties featured in luxury real estate publications such as Dream Magazine.

Colson’s early exposure to elite leadership and competition continues to shape his business philosophy today. His father, Gary Colson, built a celebrated career as a college basketball coach with more than 500 wins, while Jerry West became one of the most respected competitors and executives in NBA history. Their influence instilled in Colson a mindset built on preparation, discipline, and performing at a high level every day.

Today, Rick Colson continues to build Beachside Realty Group as a boutique luxury brokerage focused on strategic real estate advisory, property repositioning, and targeted buyer identification designed to produce results in competitive markets.

Broker / Founder — Beachside Realty Group

Phone: 949-322-4567
Website: BeachsideRealtyGroup.com

Beachside Realty Group was founded on a simple belief: success in business should be measured not only by results, but also by the positive impact those results create for others. The company’s mission is to combine disciplined real estate strategy with a deeper commitment to helping clients achieve successful outcomes while using those successes to contribute to something greater.

Founder and Broker Rick Colson’s philosophy was shaped early in life by two extraordinary influences: his father, Gary Colson, a respected NCAA basketball coach with more than 500 career wins, and longtime family friend Jerry West, the legendary Los Angeles Lakers player, champion, and executive. Both men shared a similar mindset—an unwavering commitment to preparation, competition, and humility. Their approach to life could be summarized in a simple principle: work hard, compete with integrity, and win the day.

That mindset became the foundation for Beachside Realty Group.

In real estate, winning means delivering strong results for clients through preparation, strategy, and relentless effort. Whether repositioning a luxury property, identifying the right buyer, or guiding a client through a complex transaction, Beachside Realty Group approaches every opportunity with the same competitive focus that great athletes bring to their craft.

But the mission extends beyond real estate.

Colson has long believed that success carries a responsibility to give back. Inspired by the leadership and character he witnessed growing up, he has sought opportunities to support initiatives that help people facing difficult circumstances. One of those efforts includes working alongside A. C. Green in support of Camp Not Forgotten, a program dedicated to helping orphans, widows, and the fatherless through encouragement, mentorship, and community.

Beachside Realty Group reflects that same spirit of purpose. The firm strives to operate with integrity, discipline, and respect for every client relationship while remembering that success is most meaningful when it benefits others as well.

At its core, the mission of Beachside Realty Group is simple: work hard, win the day, and use those victories to help others move forward.

 Rick Colson Broker & Founder — Beachside Realty Group California Broker License DRE #01799125📞 949-322-4567 BeachsideRealtyGroup.com

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By Rick Colson, Broker & Founder — Beachside Realty Group

Selling a luxury home requires more than placing it on the market and waiting for buyers to appear. At Beachside Realty Group, the belief is straightforward: the right strategy and the right buyer identification can significantly impact the outcome of a sale.

In many cases, there may only be 30 to 60 truly qualified buyers in the world for a particular luxury property. When the buyer pool is that selective, relying solely on the MLS and waiting for the phone to ring can make selling more difficult. Identifying those potential buyers—and reaching them directly—often becomes the key to creating real interest in a property.

Rick Colson, Broker and Founder of Beachside Realty Group, built his real estate career by doing what many agents avoid—actively creating opportunities instead of waiting for them. Early in his career at Lawyers Realty Group, Colson developed a reputation for securing listings through direct outreach, researching properties, and contacting homeowners who were considering selling but had not yet taken the step. That proactive approach quickly led to a strong track record of listings and sales.

Through those early experiences, Colson learned an important principle that continues to guide Beachside Realty Group today: every property has a specific buyer profile, and finding that buyer often requires more than traditional marketing.

As Colson’s career progressed along the Southern California coast, his focus increasingly shifted to luxury real estate. Homes priced above $3 million often require a higher level of positioning, marketing strategy, and buyer identification than traditional residential properties.

Beachside Realty Group was built around a proactive approach to that challenge. By identifying the most likely buyer profile for a property and reaching out directly to qualified buyers, investors, and brokers who already represent those clients, the firm focuses on creating interest and competition rather than simply waiting for it.

Today, Beachside Realty Group specializes in rebranding and repositioning luxury homes—particularly properties that did not sell the first time. Through targeted outreach, strategic marketing, and disciplined execution, the firm works to connect exceptional homes with the buyers most likely to value them.

At Beachside Realty Group, the philosophy is simple: prepare thoroughly, work relentlessly, and approach every listing with the mindset of winning the day—because in luxury real estate, success often comes down to the strategy and effort applied each day on behalf of the client.

Rick Colson
Broker — DRE #01799125
Beachside Realty Group
📞 949-322-4567
BeachsideRealtyGroup.com